2007/08

University of Applied Sciences and Arts Dortmund/Germany

 
Concept and Design of a fictious Fashion label based on a well-known children’s book ‚Das kleine Ich Bin Ich‘ (Little I-am-me) by Mira Lobe.
 We’re living in a world where many people are just chasing the latest trends and begin to loose their own individuality. This fashion label gives the customer the opportunity to design their own individual clothes. Quotes from Mira Lobe’s book contribute to support this statement. With printed buttons you can sew on and different foils to iron onto the fabric there are no limits discovering your own creativity.